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Thinking Creatively in a World of Normality

Phil McKinney
12 min readApr 9, 2022

The world is a place of normality. It’s the place where we go to school, work, and come home to our families. We see the same people every day and do the same things. We are used to doing things in a certain way and we don’t question it. But what if we were to think creatively in this world of normality? What would that look like?

We would probably question a lot of things that we take for granted. We would ask why things are done the way they are and whether there might be a better way to do them. We would look at the world and see it in a new light.

We would also be more open to new ideas and willing to try new things. We would be less afraid of change and more willing to embrace it. We would be more curious and passionate about life.

In short, being a creative thinker in a world of normality would make us more interesting and exciting people. It would also make the world a more interesting and exciting place.

My Struggles With Normality

As I sit here in my chair, looking at the computer screen in front of me, I can’t help but feel like I’m in a rut. COVID has forced many of us into the trap of daily routines. I’m tired of it.

It’s so hard to break out of the routine.

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Phil McKinney
Phil McKinney

Written by Phil McKinney

Innovation Architect turning innovation dreams into repeatable success. Podcast host (since '05). Weekly YouTube. Former HP CTO. Finding new ideas that work.

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