Design Innovation Using Affordance

Phil McKinney
4 min readJul 17, 2020

On January 13, 2018, the people of Hawaii woke to a shocking alert on their phones and TVs. An incoming ballistic missile was on its way and that the warning was not a drill. It was 38 minutes later that the alert was retracted.

During those 38 minutes — panic set in. People were trying to figure out what to do. People drove their families to highway tunnels in hopes it would protect them. We can only…

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Phil McKinney

Excited about innovation and creativity? Welcome! 🥳 // CTO of HP (Ret) // CEO @ CableLabs // Innovation Mentor and Coach // Author // Podcast Host //